A very exciting announcement!
Hello clients, friends, and collaborators,
Tilley Vancouver officially turns 34 years old this year (May 15, 1985), and while we love our family heritage, there have been many changes over the past few years and it is time for us to change and grow.
Our Uncle, Alex Tilley, retired and sold his company a few years ago, and while Tilley Endurables Inc continues his tradition of creating handcrafted Tilley Hats in Canada, we are no longer related by family to that company. We will always be the Tilley Vancouver family and will continue to keep Tilley Hats & Apparel as the core of our business, but as we are no longer related to Tilley Inc it is time to forge a new identity for our independent company.
Like the phoenix returning from the ashes…with great fanfare we would like to announce that we are rebranding our independent family owned store this summer. While it will still be a few months before the full re-branding is complete, we are excited to share our new name with you: West Coast Trek.
We have been doing a great amount of soul searching to choose this name. While we officially opened our first store in the basement of our home in North Vancouver in 1985, our family business quietly started a few years before that. In the early 1980s our parents sold Tilley Hats at boat shows up and down the West Coast of Canada and the United States. We feel our strong ties to the West Coast needed to be incorporated into our new name. It also shows our appreciation for the efforts of our parents, John and Barbara Tilley, who started our business.
The word Trek means to journey, and in particular to take a long arduous journey. The experience over the past 35 years has certainly been a wonderful venture for our family, and the keystone of our business has always been and will remain travel and adventure outfitting. We feel that this word reflects who we are and our continued mission to bring world class Headwear & Apparel to you.
We are excited to share our news with you, and we invite you to join us, the West Coast Tilley family as we continue upon our journey and become West Coast Trek, a purveyor of world class Headwear & Apparel.
Please make sure to sign up for our email newsletter at https://www.tilleyvancouver.com/about/email-signup/ so that we can keep you up to date on the official launch of our new brand.
Thank you for your continued support and loyalty for over three decades of adventure.
Nikki & Jeff Tilley
Ps. Thank you Uncle Alex, Mom and Dad, for starting this grand family adventure. We will continue to uphold our family’s sense of persnicketiness the best we can.