Change is coming!
The foundation of our business has always been, and will always be, Tilley Hats. In 1980 my Uncle, Alex Tilley, created his first hat when he could not find one that would work well for him when sailing. For the first few years he sold hats at boat shows on the east coast of Canada and the US, while my dad, John, looked after the boat shows on the west coast. Hats were joined by shorts, then clothing, then more hats, and today Tilley is an international leader in headwear and travel clothing.
Alex retired a few years ago, and while his company Tilley Endurables Inc continues his tradition of creating hand-crafted Tilley Hats in Canada, we are no longer related by family to that company. We are extremely proud of Alex and what he has accomplished, and are very excited about the work that Tilley continues to do with expanding their hat line, but it’s time for us to redefine our store and our brand.
Over the next few months we will be rebranding our store with a new name and website that better reflects our store. My parents, my brother and I will always be the Tilley Vancouver family, and we will continue to keep Tilley Hats as the core of our business.
I am very excited, and a little nervous, to embark on this journey, and I look forward to sharing the process with you.